The creative and digital sector is extremely broad and encompasses a wide range of activities, including telecoms, graphic design, digital marketing, computer programming, computer games design, virtual reality and social media.
There are over jobs in this sector in Hull and East Yorkshire This accounts for of jobs in the region Did you know?
- Since 2015, the number of jobs in the creative and digital sector in Hull and East Yorkshire has grown by 38%, an increase of 1,435 jobs, making it the sector with the highest percentage growth in jobs.
- There are 565 creative and digital companies in Hull and East Yorkshire; 8% of them employ between 10 and 49 members of staff, and 90% employ fewer than 10.
- In Hull and East Yorkshire, within the creative and digital sector, the largest types of employers are those in computer consultancy activities - planning and designing of computer systems (1,400 jobs); other telecommunications activities (1,175 jobs); other information technology and computer service activities - software and PC installation (1,100 jobs); news agency activities (600 jobs); and business and domestic software development (450 jobs).
- Since 2015, in Hull and East Yorkshire, the types of creative and digital companies with the greatest increase in jobs are those in other information technology and computer service activities - software and PC installation (775 additional jobs) and computer consultancy activities - planning and designing of computer systems (350 additional jobs).
- In 2024, there were 468 total online job adverts from organisations in Hull and East Yorkshire looking to recruit programmers and software development professionals.
Source: BRES (2024), IDBR (2024), Lightcast (2025)
Will there be opportunities available?
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The UK government's modern industrial strategy identifies the creative industries and digital and technologies as two of its eight growth-driving sectors. Jobs are at the heart of the strategy, supporting these growth sectors to create high-quality, well-paid jobs across the country.
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The government's focus on the creative and digital sector as a driver of economic growth in the UK, and the rapid pace at which technology is evolving, for example in artificial intelligence and cyber security, means that the creative and digital sector workforce should continue to grow in the coming years.
Source: Invest 2035: the UK's modern industrial strategy